After a while, one has seen every thing from great web ideas to just flat out stupid ones. How does your website rate?
Thursday, February 27, 2014
Tuesday, February 25, 2014
Social Media: Not Enough Time!
Clients always ask me what I recommend doing about social media
since there is a perception out there that every company should be doing “all
these social media channels”. At the
risk of getting yelled at by all of the social media experts, I am going to
tell my clients that I encourage them to think long and hard about a strong and
solid social media strategy. One of the
best specialists in this area that I know in person, +Juli Monroe with 1 to 1
Discovery, has finally put me out of my social media guilt trip by helping me
to see that not every social channel is appropriate to every business type; so
selecting the channel that is relevant is key.
Then there is the issue of time. Simply put, I am not so
unlike most small business people. I have work to do and clients to help so
even if the conclusion for me was that I need to do most of the channels I just
don’t have time, period.
So I now pass on to my clients the bottom line of what Juli
taught me: pick your channel wisely, commit to it, and get it done in a
strategic fashion. If you don’t have the
time, if you don’t care, and if you are simply not going to do it, either DO
NOT DO IT or PAY someone to do it for you.
Please don’t put icons on your web site for every channel and
then when one clicks all there is a ten month old post, a tweet with three
followers that says “hi there”, and a Facebook page that has a nice landscape
image (if that has nothing to do with your business).
As for me, if you look at our web site, you will only find
the icon to Google+ because I like what I see in this channel and I find it
relevant. And as a proud baby boomer I
will tell you that I still love most is doing my social media IN PERSON-that is
networking where I can shake a hand, look at a person’s eyes, and let people
like me or not, because this is who I am and I don’t happen to need 100 “likes”
on what I have to say to feel comfortable in my skin. I am not suggesting that others do or don’t
place that type of value on their social media efforts, and surely I am not
past doing my share of “likes” when I see cool stuff but on a day to day basis
I just don’t have time.
Sunday, February 16, 2014
Win a $1700 Professionally Designed Custom Web Site
Win a $1700 Professionally Designed Custom Web Site
What Do You Get?
Website Design or Redesign:
·
Up
to 20 pages designed with an easy to update content management system.
·
Up
to 3 proposed home page layouts.
·
Up
to 3 proposed internal page layouts.
·
Logo
provided by client, or designed by us if contracted separately for logo design.
·
Content
and images to be provided by client or purchased separately if copy write
images are desired.
·
Social
media plugins installed when provided by client.
·
Video
links installed when provided by client.
·
Contact
form installed, if desired.
·
Photo
gallery with up to 20 images installed, if desired.
·
Professional
search engine optimization of the home page based on corporate identity profile
What Do You Need To Do To Win?
1.
Visit our Google+ page at
2.
Post your business name and what your business offers
3.
Do a “+1” on our Google+ page
4.
Ask friends, family, clients, or business associates to do
a “+1” on your post, and (optional) share why you should win.
5.
Get a minimum of 10 “+1” votes on your post.
6.
The company with the most “+1”votes over 10 on March 30, 2014
wins!
THE NO-FINE-PRINT:
We will not design a website for gambling, dating, porn, or
any subject that we find contrary to our moral or spiritual believes.
The winner is responsible for purchasing the domain name and the web hosting account.
#contest
#smallbusiness
#freewebsite
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